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Home > Happy Smiles > CEO's Greetings

CEO's Greetings

SPC will become a beloved global company through our pursuit of health and happiness.

The path which SPC Group has followed is the history of commitment and innovation for an honest taste that makes the world a happier place. With continuous R&D and creative marketing, our brands, Samlip, Shany, Paris Baguette, Baskin Robbins, and Dunkin’ Donuts, have become undisputable market leaders in Korea. Since 2004, we have been making our way into overseas markets such as China, the US, Vietnam, and Singapore, promoting the excellence of the Korean bakery market.

SPC is aiming to achieve a new vision based on our abilities and accomplishments thus far. Our mission is to become the world’s top bakery and confectionery company by 2020. The journey for this vision will be an exciting challenge and we will continue to adapt to the fast changing circumstances to ensure that we stay on top.

At the same time, SPC Group is committed to our social responsibility. SPC Happy Foundation and SPC Happy Volunteers have been the focal point of our diverse social contribution endeavors. We pursue co-prosperity by supporting our sales outlets, franchisees, and part-time employees of our brand stores, while caring for and sharing with those who are in need.

Our endeavor to become a global company that is admired by the world will always be ongoing. SPC Group will bring about a healthier and happier world by consistently serving genuine flavor and blissful delight. I would like to ask for your support and encouragement for SPC’s journey to a brighter future for all.

Thank you.

CEO Hur Young In 許英寅