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Home > Happy Smiles > Sangmidang Spirit

Sangmidang Spirit

Sangmidang(賞美堂)

The dream of SPC Group to make the most tasteful and healthy bread in the world began with Sangmidang, which was a humble confectionary shop opened in Ongjin, Hwanghae-do, by the Honorary Chairman Hur, Chang Sung, who is the founder of Samlip General Food, in the year of 1945. Seeing the work of confectionary and bakery as the heavenly mission, the spirit of Sangmidang that does not leave a single piece of bread unchecked is still with us today, after 68 years since its foundation.

Sangmidang Spirit for Quality and Customers - “We bake millions of loaves of bread, but a customer may judge us from trying just one loaf of our bread. If that one loaf tastes bad, she may think the same of all our bread.” Sangmidang Spirit for Co-prosperity and Sharing -"Do not give out bread; instead, teach people how to bake bread." The spirit of helping needy people not by giving them food to help them survive for just another day but by teaching them how to get it for themselves so they will become independent is part of our social responsibility. The ideas from 68 years ago are still fresh in our mind. The company has grown, and the market is bigger now. But, the spirits of Sangmidang still remains imprinted in the DNAs of all employees of SPC, as they devote their love and passion to every single piece of our products. SPC group will not detract our attention from the humble teachings from our old days and expedite to realize our dreams to make the world a happier place in every corner of the globe.